Late on the night of April 26th I was surprised by a text from a friend letting me know that there was a guy on ABC's Shark Tank with a belt "just like yours"! I immediately tuned in to see what exactly he was talking about. When I did, I saw a gentleman representing one of our competitors, "Mission Belt". Mission Belt is relatively new to the micro-adjustable belt scene and essentially sells the buckle that we originally found in Asia and improved upon. It was interesting to hear the Sharks take on the belt and the technology. They seemed to love it, but just as we have, they realized the challenges of selling it in a department store without a great sales person there at all times "selling it" to the consumer. It is difficult to get the point of how awesome this belt is by just hanging it on a rack. Overall, they seemed to think it was a great idea, one that every man could use. I have to say, I agree with them completely.
In the end, the shark Daymond ended up taking the investment (for a substantial stake) and will be helping Mission Belts financially moving forward. We are glad that the world has been introduced to a micro-adjustable belt on such a large stage, and we are excited that more people are used to the idea of the technology. It doesn't really bother me that it was a competitor, because even though the technology is the same, it seems that Mission Belt is going after a much different demographic than us. They are geared more towards the extreme sports enthusiast, ie. snowboarders, skaters, BMX bikers. We believe that our target market is more of a white collar, fashion conscious male, and a gift giver....since you don't have to know the recipients size! That is one thing that we do different than any other micro-adjustable belt company on the market, allow the recipient to size the belt to their exact waist, always giving them the perfect fit.
When we launched Anson Belt & Buckle back in 2010 we knew that there would be others to come along. After all, it is an amazing product that every man should own. We are flattered that over the past 3 years there have been multiple micro-adjustable belt companies come on to the scene, and we welcome the competition. Why you may ask? Because we are confident that our customer service, lifetime guarantee, and overall customer experience is better than any one of our competitors and that it is what makes an Anson customer a customer for life.